Guest Post: Tips for Nonprofits on Being More Transparent

Photo by yohann.aberkane

Thank you to Rich Cowles, Executive Director at the Charities Review Council for providing this week’s guest post!

Tips for nonprofits on being more transparent

Your fundraising can use a leg-up in this economy. Taking pains to be transparent is one way to do so—including straight talk about how you’re dealing with the economy. Donors appreciate openness and straight talk.

You might even use an analogy to a household budget as a way of personalizing your organizational budget concerns. Just as families are having to make tough decisions and are cutting back, your organization can’t spend money it doesn’t have… show some of the tough decision making going on in your shop, and the implications in terms of program services that various cuts would have.

Donors also care about realizing a measurable return on their social investment—what difference are you making with their contributions? Frame your accomplishments in terms of mission-related impact on the community, not simply activities.

Take a look at Nonprofit Assistance Fund’s blog, Nonprofit Harvest. It has great tips on financial management and transparency.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: